Surviving the Culture Wars

From OSNews:

Straight from the mouth of Eric Schmidt, Google's CEO, on March 3rd during a Q&A session in San Francisco:

What's particularly interesting about netbooks is the price point. Eventually, it will make sense for operators and so forth to subsidize the use of netbooks so they can make services revenue and advertising revenue on the consumption. That's another new model that's coming.

Microsoft's Steve Ballmer already made predictions of his own earlier this year and figures that the big MS can handle anything Google brews up.

I assume we're going to see Android-based, Linux-based laptops, in addition to phones. We'll see Google more as a competitor in the desktop operating system business than we ever have before. The seams between what's a phone operating system and a PC operating system will change, and so we have ramped the investment in the client operating system.

All the big companies see it coming, new media is open media.

The soft revolution comes as no shock to the people who know. After all, Cory Doctorow told Microsoft that DRM was a silly move back in 2004. But to the general public, open source is still a concept that isn't fully grasped. How can a company make money on something that can be given away for free? I would say "innovation" or more specifically "Reason to Buy" or even added services, as Canonical and Red Hat understand. Hardware vendors know it too, which is why genius netbooks either demand open source or simply offer it as their cheapest option.

Video below of the Touch Book, which I envisioned about a week before it was released. But that's nothing special, because genius people envision this stuff all day, and with the power of open source at their disposal, these geniuses are starting to pull off the marketing and distribution of new goods and services under new, open business models.